This infographic shows the findings of reasearchers at Suffolk University’s Sawyer Business School.

Aiming to answer the question, “Are uniforms an effective marketing tool?”, they surveyed 250 US companies in more than 14 different industries with employees in customer facing roles.

You may be surprised by the results. They discovered that branded employee uniforms can outperform many prevailing methods of advertising by as much as 9 to 1 when it comes to creating positive impressions and heightened brand awareness.

 

Uniforms vs Advertising Channels

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