Branding and customising your staff uniforms has never been more important. People are highly visual, and in the social media era, your potential customers are confronted daily with countless alternatives to your unique brand. New startups are appearing daily, each with a more creative branding strategy. If you want to stay at the top of your game, you have to think outside the box and use every possible opportunity to market yourself and your company.
While unconventional strategies are certainly useful at grabbing clients’ attention, traditional branding methods have stood the test of time for a reason: they work. Customised staff uniforms are an old technique not to be overlooked.
Loyalty and Team Spirit
If your entire team wears the same uniform, the logo emblazoned on the front of their shirts—whether they are polo shirts, blouses, or cotton tees—will help to make them feel as though they are a part of something bigger than themselves, and will create a sense of company loyalty. Most bosses would love to be able to say that their employees view each other as more than just colleagues; they hope to encourage a fun, almost familial environment in the workplace.
A good way to ensure that your team members are hardworking, happy, and confident, capable of reaching quotas and aiming for a higher standard of productivity, is to give them the feeling that they belong. With a memorable logo or design embroidered on their shirts, they will feel a sense of company loyalty every morning when they open up their closet. When your team members dress alike, they feel as though they are working towards a common goal. This has been proven to increase productivity.
Another obvious benefit to emblazoning staff uniforms with an easy-to-remember logo, is to make sure it sticks in the minds of potential customers. This is why it is so important to choose a reputable and creative graphic designer who is capable of helping you design a truly iconic logo that people won’t soon forget. You might think your logo doesn’t matter that much, but it does.
Although a positive reputation works wonders, without a visual design to relate to your business, your potential clients will be less likely to emotionally connect with your brand and seek you out at a later date when they are in need of your products or services. Whether you are a local small business owner or the CEO of a large-scale corporation, word of mouth isn’t enough anymore. Clients need to recognize and recall your logo. If your team members approach customers wearing a branded polo shirt or blouse, they will be much more likely to leave a lasting impression. Customising your staff uniforms goes a long way to building that psychological familiarity.
Have you updated your team wardrobe lately? With the end of the fiscal year approaching, it might be time to reconsider what your company uniform is saying to your potential customers. No matter what kind of business you run, how your team members dress matters.
If you frequently attend conventions or floor shows to promote your product, or otherwise have a great deal of one-on-one interaction with the public, your team members absolutely need to show up well-dressed and looking professional.
Additionally, the colour of your staff uniform is more significant than you might realize, because people have been proven to respond differently to certain colours. For instance, graphic designers and interior designers frequently use royal blue in order to encourage further sales. People are inspired to spend more money when they see that particular shade of blue. On the other hand, red tends to instil feelings of strong arousal in people, making them feel angry and aggressive.
If this sounds far-fetched, take some time to think about the colours associated with some of your favourite brands. Do you see any recurring themes? It’s hard to deny that certain colours make people feel more relaxed, and thus more likely to trust you and your services. If your team wardrobe is due for an upgrade, pull out a colour wheel. Many garments in our stock range are available in up to 58 different shades, giving you the chance to create a striking and distinctive staff uniforms that people will connect with.