The versatility of canvas bags: Selecting the right kinds of promotional items to give away at an exhibition stand or a trade show can be difficult. Would the people you meet like T-shirts emblazoned with your logo? Depending on several factors, including the demographic of your customer base, the logo itself and the appeal or cachet of your product or service, the answer could be a resounding yes. If your T-shirts are a hit with their recipients, they are likely to wear them in a wide variety of situations, including places where your brand is likely to receive high visibility, such as at shopping malls, at nightclubs and even at restaurants. However, if the recipients are not T-shirt fans or if the product or service you offer doesn’t lend itself to apparel, they may simply fold the garments away in a closet or, at best, wear them only at home.

If you are concerned that T-shirts may not be the best way of raising the profile of your particular brand, you may want to look into other types of promotional items that are likely to prove more of a hit with your customers. One item that is popular with a particularly wide cross-section of people is the branded canvas tote bag.

The key to the popularity of canvas bags is that they are a useful item that is easily folded away and stored in a coat pocket or a handbag. Moreover, with more people than ever trying to embrace a more eco-friendly lifestyle, many are concerned about the environmental issues raised by plastic bags. The result is that more and a more of us are now in the habit of carrying canvas bags all the time. This is useful knowledge for businesses who are trying to raise awareness of their brand. By giving away quality branded canvas bags, there is a strong chance that not only will the bags be used, but that they will be used in busy shopping areas where the logo will be seen by a great many people. Not only that, but the large print area on the canvas tote bag mean the logo is clearly visible.

Light to carry and highly practical, it’s no wonder that promotional canvas bags are such a hit with their recipients. From the point of view of promoters, another advantage of canvas bags is that they are compact and light to transport to exhibitions and trade shows.