Why Fabric Choices Matter For Work Uniforms & Office Attire

Work Uniforms & Office Attire

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Did you know that hot weather is one of the most common reasons for lowered company productivity? When your employees are feeling overheated, they become lethargic, tired, and sluggish, and their productivity will inevitably decrease. Consider how many office workers spend their days cooped up in a stifling office on warm summer days, and it becomes quite clear why many companies are failing to meet their targets and goals.

The impact of climate on worker productivity, health, and general satisfaction has been studied extensively. Most bosses would agree that the summer is the worst time for their employees. Blue skies offer a tempting distraction, and sweltering humidity tires employees out long before five o’clock rolls around every day. It becomes difficult for uncomfortable, exhausted workers to complete crucial tasks. While workers who live in colder locations might get a few months of reprieve from the heat during the year, offices located in extremely humid climates suffer year-round.

Comfort, Health, and Happiness

So, if you operate an office business, how can you help your employees cool off? Although you might not be able to change the climate in which you live, you can certainly take some simple and effective precautions to ensure that they are feeling positive and motivated. A moderate temperature makes for a happy, productive work environment—and happy employees mean more profit for your company overall. Boost your office’s happiness by turning down the thermostat, providing lots of ice water, and most importantly, offering your employees comfortable and practical office attire.

Ultimately, your company’s uniform makes a highly personal statement, and the choice of colours and fabrics is up to you. But whether you favour bright colours or prefer to outfit your employees in a strictly black-and-white uniform, it has been noted time and time again that the fabric of your office attire can make a significant difference in how comfortable office workers feel on a day-to-day basis. Cotton polo shirts are a favourite of many sedentary office employees due to the fact that they are breathable, soft, and airy. During the hottest months of the year, the value of this cannot be overstated.

Customization and Branding

Sometimes the most effective branding can be done without saying a word. If you consider it important to promote company loyalty and build a consistent aesthetic across the board, you will be pleased to learn that polo shirts are very easily tailored and customized to meet highly specific needs. Take the opportunity to build your brand further by imprinting your company’s unique logo on the front pocket of each polo shirt. If your employees step out for lunch or for a coffee break, they will be able to promote your brand and engage with potential customers without launching into a sales pitch.

Custom officewear not only helps create and instil a sense of community around the office, it also helps you reach out to potential clients and build a strong identity. All it takes is one glance at a cool and casual company polo shirt for a customer to commit your logo to memory—and seek your business in the future. Branded apparel markets your company without any effort on your part.

In addition, the breathable fabric that polo shirts are manufactured from guarantee that every worker will remain comfortable even on the hottest days. Clients will see content, positive, and focused workers, not employees who are struggling to stay awake in the heat. If you’ve ever wondered why collared polo shirts tend to be the go-to option for corporate apparel, it’s mainly due to the fact that they are both light and durable. Keeping your employees cool doesn’t mean breaking the bank—polo shirts will last long into the future and will not need to be continuously replaced every season.

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Are Uniforms An Effective Marketing Tool?

This infographic shows the findings of reasearchers at Suffolk University’s Sawyer Business School. Aiming to answer the question, “Are uniforms an effective marketing tool?”, they